Improving Your Client Base

For business owners, having a strong client base is a key asset to success. In fact, clients are so important that without them, our businesses would not last for long. Customers are the backbone of any business. In order to build a strong client base, you must first know your target groups. Who would be interested in your services?


It can be to a great advantage to join a networking group.

It can be to a great advantage to join a networking group.

Offer your clients something different such as demonstrations and answer questions that they may have. Business owners thrive when they put themselves on the level of the customer and are outgoing. Strike up conversations with people who may be interested in your services. This can be done anywhere such as a supermarket, a party, or just about any place you go. Offer incentives. Give discounts on a weekly basis or start a customer loyalty program. Build partnerships with other local businesses. This is a great way to network your business and gain valuable new customers. It can be to a great advantage to join a networking group. These groups usually meet monthly and are a great way for business owners to get their services out to the community. Volunteering in your local community will also help build a client base. If you have a local Chamber of Commerce, you may also consider joining, as newcomers always get information from this source. Network, network, network! Networking is golden for any successful business owner.


The Benefits of Corporate Sponsorship

It’s no secret that when large corporations endorse a charity, that it has a positive effect for the charity, the corporation as well as the community. Dirk Kettlewell understands this which has empowered him to dedicate his time and resources to utilize his vast business and personal relationships to attract corporate endorsements and sponsorships from a number of corporations in order to assist various charities. Because of this, Dirk Kettlewell has helped raise millions of dollars for charities such as the Boomer Esiason Foundation, United Way, Reggie Jackson’s Mr. October Foundation, Children’s Home of Pittsburg & Lemieux Family Center, Blue Coats and many more.

It’s no secret that when large corporations endorse a charity, that it has a positive effect for the charity, the corporation as well as the community.

Dirk Kettlewell is the former Senior Vice President of OfficeMax, and today dedicates much of his time to making connections for corporate endorsements and sponsorships. Making connections between charities and corporations is one way Dirk Kettlewell has given back to the community.

The benefits of corporate sponsorship are numerous. It helps give your charity or company a positive light and enables it to become more visible to the public.  Also, it  exposes your organization to the masses which in turn, brings more people in to help and donate to your cause. It is a way to be seen and stand out from the crowd. Today, many people and corporations are reaching out to lend a helping hand within their communities.

Dirk Kettlewell, Charities and Organizations

Dirk was born in March of 1965 in Oakland, California. He began his career working in stockroom for Sears and moved his way up the business ladder. Dirk was a senior buyer for Montgomery Ward, a Senior Vice President of Merchandising, Technology and Electronics at OfficeMax, and a co-founder of InkStop. He is a big fan of the Oakland Athletics and the Oakland Raiders. He enjoys youth athletics, basketball, and football. Dirk is married to Dawn Kettlewell and together they have three sons of the ages 17, 20, and 24.

Dirk Kettlewell has participated in many charities and organizations such as Boomer Esiason Foundation “the Fight for a Cure to Cystic Fibrosis”, Game Ball Award Winner, Booming Celebration Most Valuable Player, Hall of Fame Inductee, Timmy O’Brien Award, Sponsored the Dave Rimington Trophy, Million Dollar Club award Winner and plenty more.

Besides of participating in so many charities and organizations Dirk Kettlewell is member of the board of directors of Co- founder & Chief Executive Officer. Dirk also directed the successful launch of over 160 launches of over 160 stores across 14 states and the District of Columbia within the first three years of operations. But that is not the only achievement of Dirk Kettlewell he has more successful achievements.

Leading Employees to Business’ Goals

Dirk Kettlewell is well known for his understanding in International Retail Consulting. He entered the business world at young age and he knows the strategies to lead every type of trade in the right manner. One thing about business management is building it without thinking the only goal is money. It is essential to consider business as passion. Anyone can start a business but not all can set it permanent until the end. There is always what you call “beginner’s luck” and “beginner’s courage” that pushes businessman to construct plans for his retail store. But the most important discipline a real entrepreneur must pursue is doing any action of leading as leading itself and distinguishing it from the word “boss”.


Some quotes have an essence that the higher the position a person is in, the higher the respect he should give to his employees. Leading by guiding will ensure that employees do their job with satisfaction. Every person can be encouraged with a good environment and good people in their surroundings. One important part of leading is giving respect. You can motivate all workers to meet deadlines and aims within a certain limit of time if you consider their capacity. The better a businessman understands his people, the greater they will understand and work for the business. Help them feel that they are of valuable to the company. In business, we don’t just do task for the money but also for the people and organizations we work for.

Creating Effective Customer Loyalty Programs

Dirk Kettlewell - Creating Effective Customer Loyalty Programs

For any business, a customer loyalty program can prove to be a useful asset to your business. If used correctly, it can do wonders for your business by bringing customers back for more. It is only when customer loyalty programs are used unsuccessfully that it can become a waste of time and resources along with lost revenue. Below are are few tips to help create winning customer loyalty programs.

First and foremost, know your customers. Knowing what type of audience you have will enable you to create a solid customer loyalty program. What is it that motivates your customers? What do they want? Determine exactly what your customers are in search for. Do your customers want sales, discounts, perks, etc? Knowing what your customers want will enable you to reward your already loyal customers all the while attracting new customers to your doorstep. It may be beneficial to consider creating a multi-tiered plan that can cater to both current customers and the new ones.

It is equally as important to know your competition. What kind of customer loyalty programs are your competitors offering their customers? When you are in the process of creating your customer loyalty program, keep in mind what the others are offering, as you may also want to include those offers in yours. Keep in mind that any customer loyalty program you create will not be the only key to success. You must also continue to build strong and healthy relationships with your customers, and this can end up doing more than any loyalty program could ever do.


About Dirk Kettlewell

Dirk Kettlewell: Career, Commitment, and Family

For Dirk Kettlewell, when it comes to his career, family, and commitments he stays relatively busy. But Dirk would not have it any other way. As a teenager, Dirk got a start in the business world working for a local Sears store in the stockroom. From that point in his life, Dirk gradually climbed his way up the corporate ladder. Throughout his career, Dirk has held a number of key positions for different companies including OfficeMax, Montgomery Ward, Sears, and Circuit City. Today, Dirk is a successful International Retail Consultant and works with many retailers around the world in order to execute higher revenues. Dirk Kettlewell was name one of the “Top 40 Executives Under 40” by Dealerscope Magazine. This title was earned through Dirk’s devotion to the industry.

Dirk Kettlewell: His Role In the Boomer Esiason Foundation

Kettlewell has been actively involved in a number of organizations throughout his career. It was in 2001 when Dirk met Boomer Esiason at a Super Bowl event. That year, Dirk attended the Booming Celebration and at that point significantly increased his commitment to the fight against cystic fibrosis. Since then, Dirk has played a key role in fundraising for the Boomer Esiason Foundation. Through the years, Dirk has raised well over $2 million dollars for the foundation. In 2004, Dirk was honored and awarded with the MVP award. His fundraising skills have been quite impressive and he has exceeded the Boomer Esiason Foundation’s expectations.

Family Life: Dirk Kettlewells Life

Although Dirk stays very busy with his career as an International Retail Consultant, he really enjoys spending time with his family. For Dirk Kettlewell, his family is his backbone. His wife, Dawn Callahan-Kettlewell has played a huge role in Dirks life. Not only is Dirk active is a number of charities, Dawn has helped support many organizations including the Boomer Esiason Foundation. Together, Dirk and Dawn have three boys of the ages 17, 20, and 24. In their freetime, Dirk and Dawn enjoy watching sports. The Oakland Raiders and Oakland Athletics are their favorite teams to support.

Dirk Kettlewell – Advantages of Selling Online

For Dirk Kettlewell Sales are the most important part of a business

Selling online is the purchase of goods using your computer/ laptop. An electronic card is used to pay for the goods bought online. This electronic card can be a visa card, master card or any other authorized electronic card. There are many of them that can be used to purchase items online. In regards to Dirk Kettlewell, selling online have quite a number of advantages. One is that it has no negotiation room. There are some customers who are good at negotiating with dealers until they get to the price of their desires. This sometimes leads to loses if they take control of the price. But when you do online selling, this cannot happen. The prices of items to be sold online are fixed; there is no room for negotiation on the price. The customer has to buy it that way. This will help to generate a lot of profit to the seller. Continue reading