Monthly Archives: March 2013

Creating Effective Customer Loyalty Programs

Dirk Kettlewell - Creating Effective Customer Loyalty Programs

For any business, a customer loyalty program can prove to be a useful asset to your business. If used correctly, it can do wonders for your business by bringing customers back for more. It is only when customer loyalty programs are used unsuccessfully that it can become a waste of time and resources along with lost revenue. Below are are few tips to help create winning customer loyalty programs.

First and foremost, know your customers. Knowing what type of audience you have will enable you to create a solid customer loyalty program. What is it that motivates your customers? What do they want? Determine exactly what your customers are in search for. Do your customers want sales, discounts, perks, etc? Knowing what your customers want will enable you to reward your already loyal customers all the while attracting new customers to your doorstep. It may be beneficial to consider creating a multi-tiered plan that can cater to both current customers and the new ones.

It is equally as important to know your competition. What kind of customer loyalty programs are your competitors offering their customers? When you are in the process of creating your customer loyalty program, keep in mind what the others are offering, as you may also want to include those offers in yours. Keep in mind that any customer loyalty program you create will not be the only key to success. You must also continue to build strong and healthy relationships with your customers, and this can end up doing more than any loyalty program could ever do.



About Dirk Kettlewell

Dirk Kettlewell: Career, Commitment, and Family

For Dirk Kettlewell, when it comes to his career, family, and commitments he stays relatively busy. But Dirk would not have it any other way. As a teenager, Dirk got a start in the business world working for a local Sears store in the stockroom. From that point in his life, Dirk gradually climbed his way up the corporate ladder. Throughout his career, Dirk has held a number of key positions for different companies including OfficeMax, Montgomery Ward, Sears, and Circuit City. Today, Dirk is a successful International Retail Consultant and works with many retailers around the world in order to execute higher revenues. Dirk Kettlewell was name one of the “Top 40 Executives Under 40” by Dealerscope Magazine. This title was earned through Dirk’s devotion to the industry.

Dirk Kettlewell: His Role In the Boomer Esiason Foundation

Kettlewell has been actively involved in a number of organizations throughout his career. It was in 2001 when Dirk met Boomer Esiason at a Super Bowl event. That year, Dirk attended the Booming Celebration and at that point significantly increased his commitment to the fight against cystic fibrosis. Since then, Dirk has played a key role in fundraising for the Boomer Esiason Foundation. Through the years, Dirk has raised well over $2 million dollars for the foundation. In 2004, Dirk was honored and awarded with the MVP award. His fundraising skills have been quite impressive and he has exceeded the Boomer Esiason Foundation’s expectations.

Family Life: Dirk Kettlewells Life

Although Dirk stays very busy with his career as an International Retail Consultant, he really enjoys spending time with his family. For Dirk Kettlewell, his family is his backbone. His wife, Dawn Callahan-Kettlewell has played a huge role in Dirks life. Not only is Dirk active is a number of charities, Dawn has helped support many organizations including the Boomer Esiason Foundation. Together, Dirk and Dawn have three boys of the ages 17, 20, and 24. In their freetime, Dirk and Dawn enjoy watching sports. The Oakland Raiders and Oakland Athletics are their favorite teams to support.